Would you like to generate more leads from Facebook Ads Using Facebook Ads Manager?
Facebook ads are a strong way to create a database of people who are interested in what you offer because the reach and targeting options are remarkable.
In this article, I’ll share some tips to generate more leads from Facebook Ads Using Facebook Ads Manager.
- How to Identify Perfect Customer
- Create a Freebie Your Customers will Love
- Set Up a Squeeze Page and Thank-you Page
- Add Facebook Pixel to Squeeze and Thank-you pages.
- Select Your Ad Targeting Options Properly
- Create Ads That Appeal to Your Audience
- Check Results to Find the Best-performing Combination
How to Identify Perfect Customer
You can do this only if you know your audience well. Find out what matters to them about the problem you can help solve, how they feel about it, what type of questions they have, the language they use to talk.
Collect all these information from conversations with customers, by checking Facebook groups, online forums, and other social media platforms.
Create a Freebie Your Customers will Love
Offering away something profitable to your target audience will help you attract your ideal customers in a non-salesy way. Offer a free giveaway that will get people one step closer to solving their issue. This Giveaway is also known as a “lead magnet”.
The best freebies are an e-book, template, video series etc. and focus on helping with one small part of the problem or an introduction to how you work.
Set Up a Squeeze Page and Thank-you Page
You need to get your freebie out to as many people as possible. To do this with Facebook ads, you’ll need to need host your offer on a website that allows people to opt-in and submit you their email address for delivery of freebie.
The best type of web page for this is called a “squeeze page” because it squeezes the visitor to make a decision either to opt-in or leave.
There are many tools available to help you create these pages quickly. The Popular tools for creating “squeeze page” are Leadpages, Instapage, Clickfunnels. These tools provide tried and tested templates and will integrate with your email autoresponder too.
Add Facebook Pixel to Squeeze and Thank-you pages.
The Facebook pixel is a piece of code that Facebook provides for retargeting. Once it’s in place on your website, you can track actions that take place on your web pages and link them back to your Facebook ad accounts.
Select Your Ad Targeting Options Properly
Before you start creating your ad, you must know who you want to see it. When choosing audiences to target, the goal should be to define your audience as distinctly as possible from the rest of the Facebook users.
You can choose from different filters, grouped into three main categories:
Create Ads That Appeal to Your Audience
Now you’re ready to create your Facebook ads and attract visitors to the squeeze page and into your email database. This is where you get out of the page and talk to a New Audience.
Create Your Ad
In your Facebook Ads Manager, click Create New Ad and choose to create a new campaign. For your ad objective, select Increase Conversions on Your Website, because you want Facebook to optimize for and track an action taken on your website. For the ad creatives, you can use tools like Canva or Crello.
Choose a placement
Facebook feeds are a good place to start, but you can test other options too.
Set a budget
Choose the daily budget option with the minimum spend that Facebook will allow.
Check Results to Find the Best-performing Combination
After running your ads for two to three days, you should have enough data to analyze your results.
Access Ad Performance Data
The data you see is based on the objective you set. The table for your website conversion ads will show the number of conversions (i.e., opt-ins) achieved from the ads shown to each audience and ad spendings.
Here’s a list of some of the data you might want to include:
- Click-through rate (CTR): an indication of how interested an audience is in your ads
- The number of website clicks achieved (Note that if the ratio of opt-ins is high for every audience, your squeeze page may need a redesign.)
- Number of website conversions achieved
- The cost to achieve each website conversion
Facebook ads are easy to set up and run but to get good leads, you need to take of care of important points. As I said, targeting the proper audience under right budget is key to have more leads. Setup the ad audience and size with a defined goal and take them to a nice, clean squeeze page for better conversion. Make sure the squeeze page loads faster and is well tested for mobile devices took.
Go and grab maximum leads by using the amazing platform named Facebook.