Web scraping is one of the most competitive solutions for countless businesses looking for the most relevant and accurate data.
In the digital age, having the means to gather public data and collect content without getting detected, blocked, or banned is the advantage that both business organizations and individual internet users leverage for their own goals.
Today, we’re going to talk about the concept of web scraping, how it works, who uses it, and why web scraping job posting sites matter in 2021.
Introducing web scraping
Web scraping refers to scraping, extracting, collecting, and filtering huge chunks of unprocessed data for further research. Companies use web scraping techniques and tools to collect the most accurate, relevant, and competitive public data that allows them to get ahead of the competition curve, dictate standards, provide better products and services, satisfy their consumers, and more.
However, top-rated websites use various anti-scraping mechanisms and security solutions to prevent third parties from scraping their pages. Here’s where particular tools such as a proxy (intermediaries between servers and users) might aid when scraping publicly available data.
How the process works
Businesses use web scraping tools like spiders and bots to identify the best websites in their industry, business niche, and beyond. They target these websites and let their scraping tools extract the data they need.
These tools provide instant access to any data pool on the internet by detecting security mechanisms and finding a way around them. However, when it comes to escaping job posting sites, you need to target more than one job aggregator site to get the best data for analysis.
Fortunately, web scrapers have a way to overcome these challenges and collect public data without getting blacklisted and blocked.
Use cases for web scraping
Web scraping is used in e-commerce by businesses that benefit from price monitoring. However, another common use case for web scraping is gathering data from search results for further studying, analysis, and research. HR and recruiting companies use web scraping to collect data on top talent and available candidates for hire.
Since the primary goal of web scraping is to collect top-quality data, it can be used for lead generation, improving marketing, increasing sales, brand protection, SEO, data science, and more.
In the world of job postings, web scraping is an excellent way to collect high-end data from the top-rated job data aggregator sites or provide the said sites with the most relevant, competitive, and accurate data.
Why scrape job postings
Both businesses and individual internet users scrape job postings for many reasons. For example, they can gather the most accurate data on the latest talent and recruiting practices, provide job search aggregation websites with precise information, analyze the latest job trends, discover more effective recruitment strategies, and compare competitor data.
Data-driven recruiting is probably the best reason why companies practice web scraping job postings. It helps them discover the ultimate talent, reduce the cost of hire, save time, improve the user experience for each candidate, streamline the recruiting process, and diversify their practices.
Job aggregators try to ensure that anyone looking for the most relevant job postings data can actually get it. Hiring and recruiting companies need such data to personalize the talent’s experience and journey from onboarding to recruitment.
Challenges and benefits
Finding the best websites for scraping job postings is also a huge challenge as leading sites like LinkedIn and Jobster all utilize anti-scraping mechanisms to prevent scraping their data.
Because these sites use a wide range of anti-scraping techniques and solutions, your scrapers might get detected, blacklisted, and permanently blocked. Another issue is that scraping internal databases of job postings may be determined as an illegal activity. You should always keep in mind web scraping can only be used to gather publicly available information.
Companies looking for top talent use the latest ads for open job positions to attract the best candidates. These ads contain information about the organization, business niche, open job positions, and more. Web scrapers can easily find loads of such data by crawling databases, APIs, and news feeds.
The companies looking for talent can benefit from web scraping job postings by using data to improve their recruiting practices, accumulate talent, reduce the cost and time of hiring, improve candidate experience, and drive innovation to their hiring practices.
In the online world driven by data, having a safe and secure, and undetectable way to gather data from the best data pools on the web is a vast advantage that can benefit you in many different ways.
When it comes to web scraping job postings, you can gather data that you can either offer to job aggregator sites or use to make your hiring process more timely, cost-efficient, user-friendly, and streamlined. Whatever the case, web scraping provides a means to an end.
If you want to dig deeper into the topic, we recommend reading this article on web scraping job postings.