Whether you are an upcoming start-up hoping to build your social media presence and enhance your engagement or an influencer with the aim to grow your community, Instagram is amongst the best platforms to do so. With access to the right tools and networks that can help you immensely, Instagram marketing has become more important than ever. However, when it comes to posting and promoting your content on Instagram, it is important to have the maximum engagement possible. Otherwise, if people are not interacting with your content, the whole purpose will be defeated. Therefore, when it comes to Instagram posts, there are a few things that you need to keep in mind and a few metrics that you must follow to keep your audience engaged - the most important being posting at the right time to help your content reach the maximum users possible. Let's check out the best time to post on Instagram in India.
Best Time to Post on Instagram In India
To maximize your time on Instagram, it is important to post at the right times. The Best Time to Post on Instagram In India according to a recent study are as follows
Best Times to Post on IG India
|6 AM, 3.15 PM, and 7.30 PM
|2 AM, 11.30 AM, and 1.30 PM
|11 AM, 4.30 PM, and 5.30 PM
|2 PM, 6.30 PM, and 9.30 PM
|10 AM, 2.30 PM, and 10.30 PM
|11 AM, 8.30 PM, and 4.30 AM
|8 AM, 5.30 PM, and 2.00 AM
First things first, depending upon the type of content you post, the best time for you might be different. And you can understand what favors you the best by looking into your insights. In order to do that, you can follow the steps that we have provided below:
- Open the Instagram app on your iOS or Android device. The steps will be pretty much the same across both operating systems.
- Now, click on your dashboard section where you can find all the posts that you have shared till now.
- On the top-right side of the Instagram dashboard, do you see those three parallel lines, click on that.
- Now, a menu will open showing a huge range of options.
- From the given options, you will be able to find an option titled “Insights.” Click on that!
- Now, you’ll be able to see the number of people that have engaged with the content that you put on in the last seven days.
- Click on the “Audience” section.
- Scroll down and you’ll find at what time of the day, you have the most engagement rate.
What is Engagement?
To put in plain and simple words, engagement basically is an estimate of the interactions that people have with the content you post. Engagement can be in the form of comments, likes, and shares. Additionally, since Instagram has some amazing and new features like stories, reels, and IGTV, it can also happen in the form of views and direct messages. Regardless, engagement is one of the best denominators of understanding how much users interact with your content.
Why is Engagement Important?
As per a report published in HubSpot, “If you spent a lot of effort attracting millions of Instagram followers, only to have a few of them interact with your content - you may not be attracting the right audience. There are two reasons why engagement is one of Instagram's most important and telling metrics. It allows you to know if you’re reaching the right audience with your brand and if your content is relevant to them. For many marketers, engagement is the golden KPI of brand awareness. In fact, more than 80% of businesses consider it the most important metric. This is why increasing overall engagement has become the number one goal for most brands.”
How To Increase Engagement On Instagram?
In order to increase engagement on your Instagram posts and videos, it is essential to keep a few things in mind and follow them consistently.
- Make detailed posts
- Use proper hashtags
- Tags are equally important
- Post at the right time of the day.
To Wrap It Up
Summing it up, it is important to analyze all the metrics while posting on Instagram to gain maximum reach. Depending upon the type of content you post, where you are from, if it’s a workday or weekend, and a few other things like the time zone you belong to, the Instagram engagement rate can be different for everyone. Having said that, get a look at your numbers, map out your strategy and then work accordingly.